Taoyuan Tourism

SIMBALION was founded in 1956. The brand has grown with Taiwan for more than 60 years, always playing a leading role in the field of stationery and art supplies. With the business philosophy of "diligence and hard work," it has been dedicating to stationery and art supplies market locally and abroad, and is committed to promoting the development of culture and art and enriching the aesthetics in the Taiwanese lifestyle.

The main products are office stationery such as sharpie markers, whiteboard markers, and children's art supplies, such as pastel crayons, colored pens, and watercolors. SIMBALION continues to innovate in the domestic and foreign stationery and art supplies markets.
In 2006, the Butter Lion brand was established to enhance the youthful image of the SIMBALION Stationery, to get closer to the public and to extend into the licensing market for diversified operations, crossing the boundaries of their original market.
Albert Einstein once said, "Imagination is more important than knowledge." because "Logic will get you from A to B. Imagination will take you everywhere." SIMBALION Stationery hopes that in this domain, the brand can inspire everyone’s imagination, trigger their curiosity for art, give them a chance to exert their creativity, and help them experience the beauty in life with their hearts.

Since the establishment of the SIMBALION Art Studio in 2020, SIMBALION Stationery has opened its doors, crossing from the stationery industry to the cultural and creative service industry and continuing the promotion of art education. Realizing the brand vision "Imagination is your superpower," a space for creativity and fun is created, allowing everyone to use their own superpowers to trigger their curiosity for art. A wide array of experiences of knowledge, creativity, gameplay, and learning can be found here. Let us learn about the life aesthetics together and pass on the knowledge. SIMBALION stationery will always be with you on the life journey for the next 60 years.


﹙Information source: Tourism Factory official site, MOEA﹚