Taoyuan Tourism

All life originated from the ocean; DNA is the foundation of all life. These two concepts serve as the inspiration of the logo, manifesting the goal of Xpark: “creating an unprecedented, unknown and touching experience.” Through the dots and lines symbolizing atoms and DNA, the logo is a unique visual representation of the brand. At the same time, the evolution of life continues and the changes over time accelerate.

Xpark combines its respect for the unknown and expectations for the future with its design. Therefore, on the left side of the logo, you will find a segment of unconnected lines, which symbolizes Xpark’s effort to adapt to temporal and environmental changes, just like any other life form in the world, and to grow and evolve continuously. Come for a unique and touching experience and the pleasure of gaining new knowledge. No matter how many times you have been to Xpark and whom you come with, it will always be like the first-ever visit.