Taoyuan Tourism

Coca-Cola was born in Atlanta, Georgia, U.S.A. on May 8, 1886. Sale of Coca-Cola for the first year averaged only nine drinks per day but today, over 1.9 billion servings of Coca-Cola products are served daily. Coca-Cola has evolved from one single product "Coca-Cola" to more than 500 beverage brands and expanded from one city in one country to more than 200 countries around the world. Coca-Cola remains till this day a living legend in the beverage industry.
Coke Pavilion comprises 9 exhibition areas that display more than 1,000 precious items, including a wide variety of limited editions of Coke bottles and other special collections. Following the timeline displayed on the wall, visitors are able to witness the evolution of Coke bottles from straight-sided Hutchinson bottles to contour bottles that distinguish the brand from other competitors. The timeline also tells the history that on July 12, 1985, astronauts tested the "Coca-Cola Space Can" aboard the space shuttle Challenger, making Coke the first soft drink to be consumed in outer space. Because Coca-Cola has been the longest continuous sponsor of the Olympic Games and important sports competitions, Coke Pavilion especially displays three carefully preserved Olympics torches, which are something not to be missed by sports fans. In the showcase, visitors can find Coca-Cola contour bottles made from blue ceramics, graphite, wood and plant materials, all of which will definitely amaze Coca-Cola collectors. For those who love fashion, their favorite would be the Coca-Cola light "Tribute to Fashion" limited edition contour bottles designed by eight Italian fashion designers for a charitable purpose.
 
If you want to know how Coca-Cola builds its brand identity and spreads throughout the world, welcome to Coke Pavilion, Taoyuan, and have a Coke-themed tour! At Coke Pavilion, the history of Coca-Cola, the manufacturing process of Coca-Cola products and wonderful Coca-Cola stories over the past 100 years will all unfold in front of your eyes!