Coke Pavilion comprises 9 exhibition areas that display more than 1,000 precious items, including a wide variety of limited editions of Coke bottles and other special collections. Following the timeline displayed on the wall, visitors are able to witness the evolution of Coke bottles from straight-sided Hutchinson bottles to contour bottles that distinguish the brand from other competitors. The timeline also tells the history that on July 12, 1985, astronauts tested the "Coca-Cola Space Can" aboard the space shuttle Challenger, making Coke the first soft drink to be consumed in outer space. Because Coca-Cola has been the longest continuous sponsor of the Olympic Games and important sports competitions, Coke Pavilion especially displays three carefully preserved Olympics torches, which are something not to be missed by sports fans. In the showcase, visitors can find Coca-Cola contour bottles made from blue ceramics, graphite, wood and plant materials, all of which will definitely amaze Coca-Cola collectors. For those who love fashion, their favorite would be the Coca-Cola light "Tribute to Fashion" limited edition contour bottles designed by eight Italian fashion designers for a charitable purpose.
If you want to know how Coca-Cola builds its brand identity and spreads throughout the world, welcome to Coke Pavilion, Taoyuan, and have a Coke-themed tour! At Coke Pavilion, the history of Coca-Cola, the manufacturing process of Coca-Cola products and wonderful Coca-Cola stories over the past 100 years will all unfold in front of your eyes!
Monday: 09:30 – 12:00 & 14:00 – 16:30
Tuesday: 09:30 – 12:00 & 14:00 – 16:30
Wednesday: 09:30 – 12:00 & 14:00 – 16:30
Thursday: 09:30 – 12:00 & 14:00 – 16:30
Friday: 09:30 – 12:00 & 14:00 – 16:30
Saturday: Break time
- Introductory Lecture
- Bus Station
- Parking Lot
￭ We welcome reservations for groups of more than 15 people.
￭Individual visitors or groups of less than 15 people could join other groups for guided tour. If no group visits, guided tour at 11:00 and 15:30 are available for individual visitors.
￭All visitors must be at least elementary school-aged and above.
￭Reservation are required for either group or individual visits. Please make a reservation at least 7 days in advance.
￭The guided tour takes about 60 minutes.